Tuesday, January 20, 2009
Superman Thesis
Both ads are very different; however, both are effective with their respective audiences. How can these two very different ads have the same effectiveness on their audiences? The answer is in celebrity endorsement. So do celebrity endorsements work? The answer is yes when it comes to a character that has been ingrained into our society’s values and culture. The American people are skeptical of celebrity endorsement, yet I don’t agree with this assumption. It is often an effective persuasive technique to appeal to an audience by using a famous endorsement.
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You've got the right idea to look at celebrity endorsement, but your thesis can be more specific if you focus in on the celebrity, who is a fictional character. What does he mean as a symbol and why does he work in both contexts? Linking your claim to values and culture is a great idea too, just work on the specifics.
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