This ad for the Vespa is a very persuasive and the targeted audience is those who can’t afford a car or motorcycle. Also, it is much more “clean” so it is appealing to the environmental friendly crowd. Also, traditionally Vespa’s are frequent on college campuses and around town. Those who don’t have to travel far the Vespa is appealing. My interpretation is meant to be very patriotic and an “out of the earth” experience for Superman is meant to be perfect and something that is hard to come by. Thus, this ad is an example of pathos and ethos. However, logos is present, but very subtle. In addition, there are more elements present to analyze this ad sufficiently. In addition, I know that the author is from Vespa and they are relying on the “perfect” image the character Superman has.I added the top picture (the "got milk" ad) to show how two very different ads uses the same subject of Superman and both be very convincing for the audience.
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